ISC Innovation
Innovation for Good (i4g)

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Farooq

Creating
A better World

Changing organizations (especially corporations) and the world is one and the same thing because the former determines the latter, since for most of recent human history industry has by and large shaped events. And all it needs is:

  • The Audacity to pursue ‘good’ rather than accept the prevailing paradigm of ‘success;’
  • The Empathy to create shared value instead of self gain, which is a consequence; and
  • The Humility to listen without bias as opposed to imposing our opinions on the world that naturally results.

Doing 'Well'
Or Doing 'Good'

Well, we help with both but prefer the second for sure. And innovation is the key, insights a prerequisite; to engage with and see the world differently and create new. But innovation is often mistaken for invention (‘new’ product) or creativity (something ‘new’), but good innovation is really about creating new value for users. ‘Innovation for Good,’ however, challenges the value so created, and includes societal and environmental impacts. But this is easier said than done!

CREATING
MEANINGFUL BRANDS

Elaborated more fully in Uday’s book “Dare to Care: One possible future for corporations (and the world)”

Corporations are ‘running without purpose. To become more purposeful, they will need to create more meaningful brands because brands are the vehicles for carrying a company’s purpose outside. But the two most unresolved issues are profit-orientation and employee disengagement, both resulting from the lack of ‘purpose’ (although growth goals abound!).

So creating meaningful brands must start from better employee engagement, through firing them up by a higher and common purpose. They consequently engage with consumers more passionately to create greater value for them, value that is also societally and environmentally beneficial. This creates meaningful differentiation for brands, and sustainable returns for the company. It is a win-win for all, and leaves behind greater residual value for future generations.

We help companies change how they engage with the world, invite people to develop exploratory mindsets, and have more meaningful conversations inside and outside the company. To reconsider the current business, whom they target, what they offer, why they do this, and how they deliver. And build new innovation pipelines that consider those who will most benefit from their competencies, offer relevant formats at affordable prices, and focus on sustainable societal and environmental improvement.

INCREASING
SOCIAL IMPACT

Elaborated more fully in Uday’s book “Philanthropy sucks! It only perpetuates dependencies”

Civil Society is ‘standing purposefully.’ The critical issues that need resolution in the social sector are scale and sustainability. While there is growing interest in developing innovative models that are more accountable, scalable, and financially sustainable, the outcomes are few and far between. This is mostly because capital (grants) has historically not demanded it. An important shift will be for traditional philanthropic capital to support the creation of scalable models (rather than impose grant-dependent ones), either through NGOs or social enterprises.

We help organizations reconsider how they engage with the people they serve and start from equal mindsets, to acknowledge that people desire dignity more than charity, and create solutions that empower them. We help create customer-based models that bring more seriousness and accountability, and adopt business best practices, especially innovation. To build new business models that overcome the paradox of high costs with low ability to pay customers, which investors will eventually find attractive. To be more grounds-up and manage business orientation with community-centricity. To clarify the target group and what is offered, and reconsider the existing models: People, Products, and Processes.

And to make the mental shifts from ‘Beneficiaries’ to ‘Customers,’ ‘Facilitators’ to ‘Entrepreneurs,’ and ‘Organization’ to ‘Brand.’ We help NGOs professionalize, with a focus on scalability and objective impact assessment, build necessary competencies, especially leadership capabilities, and collaborate for creating new economic, social, and environmental value.