Before venturing on an innovation journey, it is best to understand where the organization (team) is at presently, and how ready it is for transformation. We conduct a diagnostic inside your organization among key stakeholders to gauge the current level of alignment on the core aspects that would affect the onward journey.
WHAT YOU KNOW
We mine existing information sources to develop a more meaningful understanding of your Market and Consumer. We use a funnel approach and co-create the outcome with you stage-wise, which helps build a shared understanding that is critical when cascaded to the wider team.
MORE THAN YOU KNOW
We analyze existing data sources to identify new opportunity spaces for innovations and optimizing brand portfolios. We bring extensive experience in segmenting markets and have often found that tracking data is most valuable but also under-leveraged.
We conduct Facilitated Innovation Journeys (FIJs) with internal and external cross-functional teams to create new innovation pipelines for sustainable brand growth. We help uncover deeper insights, generate new ideas, and create breakthrough concepts that leverage the insights and ideas. We also help cascade and execute the solutions if required (especially in the social sector). We essentially ‘teach’ people how to ‘listen.’ Not an easy task! And many participants have called our interventions life-changing!
We offer basic appreciation programs for embedding consumer-centricity organization-wide and also more advanced programs for insights discovery, generating / selecting / building / using ideas, and developing breakthrough concepts.