Innovation for ‘good’

We cross-fertilize ideas and methods between the business and development sectors, helping the former create meaningfully differentiated brands, and the latter build and deploy scalable and sustainable solutions.


We help corporations create meaningful brands, which are the vehicles for carrying a company’s vision outside. It starts with firing up teams by a higher and common purpose, which results in greater employee engagement. They participate in the outside world (and with consumers/ customers) more passionately, create greater value for them (increasing the innovation success rate!), and also for society and the environment. This creates meaningful differentiation for brands, and sustainable returns for the company. It is a win-win for all, and leaves behind greater residual value for future generations.


Increasing social impact

We help NGOs and Social Enterprises create more scalable and sustainable solutions. We help them reconsider how they engage with the people they serve, to start from equal mindsets, and create customer-based models that bring more seriousness and accountability. To adopt business best practices, especially innovation, and build new models that overcome the paradox of high costs of conducting ‘business’ with low ability-to-pay customers, which (impact) investors will eventually find attractive.

To be more grounds-up, manage business orientation with community-centricity, and balance profit and social good. To clarify the target group and what is offered, and reconsider the existing models, particularly People (Who), Products (What), and Processes (How) – and especially to shift from a ‘beneficiary’ to a ‘customer’ mindset.

The premise for i4g

The premise for ‘Innovation for Good’ is based on Uday’s book (under development), “Has humanity lost the plot?” that challenges the prevailing narrative that ‘civilization’ has meant ‘progress.’ It also draws from his previous book, “Dare to Care: One possible future for corporations (and the world) [2017]” that questions the current business environment based on growth and profit and suggests new alternatives. He has also published a book, “Philanthropy Sucks! It only perpetuates dependencies [2013],” which suggests that charity is neither efficient nor effective, and Social Enterprise a more sustainable way forward.