The greatest deception we suffer from is our own opinions.
We challenge teams to think about how they think, inspire them to pursue absurd aspirations, and co-create innovative solutions (product/ service/ process/ business model/ brand) that provide sustainable differentiation.
To have the audacity to pursue large, the empathy to create shared value, and the humility to listen without bias.
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We like to believe we have the most difficult job in the world – to teach adults how to listen! We help teams cultivate exploratory (rather than validating) mindsets, essential for innovation, and encourage and equip them to engage with stakeholders (including customers and consumers) in an unstructured and more meaningful manner.
We then take this through into crystallizing user needs/ insights, generating ideas, developing concepts, prototyping and testing iteratively.
We facilitate cross-functional teams for specific innovation challenges, and embed an outside-in view of the world organization-wide. And this cannot be without going out there!
We also help corporations create meaningfully differentiated brands, where ‘social good’ is integrated with the business, and the social sector build and deploy scalable and sustainable solutions.
THE APPROACH CAN VARY DEPENDING ON THE INNOVATION PURPOSE,
ORGANIZATIONAL CULTURE, NATURE OF INDUSTRY, AND MARKET IMPERATIVES
BRAND INNOVATION
CONSUMER-CENTRIC INNOVATION
Creating innovations/ activations/ communication that address emotional needs
DESIGN THINKING
USER-CENTRIC INNOVATION
Innovating for new products/ services that address unmet functional needs
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SYSTEMATIC INVENTIVE THINKING
PRODUCT-CENTRIC INNOVATION
Innovating for new products/ services/ processes that evolve from the existing
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3-BOX SOLUTION
STRATEGIC INNOVATION
Innovating new business models that ensure enterprise sustainability
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